Time is a hot commodity, and we just can’t get enough. Thomas Edison once said, “Time is really the only capital that any human being has, and the only thing he can’t afford to lose.”

There is no denying we are more pressed for time than ever. So how can we ensure we maximize the time we have available? In this Stanford Graduate School of Business video, Professor Jennifer Aaker suggests taking a unique approach to tackling your schedule: rethinking time.

Aaker says the use of multipliers – a single activity that fulfills multiple goals – can help us make the most of our limited time and resources by achieving numerous objectives at once. For example, if squeezing in two extra business meetings per week and improving your fitness are on your to-do list, consider holding a walking meeting outdoors.

“Social psychologists have found that we have multiple parts of ourselves, and in fact when we have multiple parts of ourselves they are often associated with different goals,” says Aaker. “… The problem is, sometimes these goals start to compete with each other.”

To learn more about multipliers, watch the video Rethinking Time.