Defining your business strategy is important. After all, it lays the groundwork for future success. But it isn’t an easy process and if we aren’t careful, we can doom ourselves to fail.

In this issue of the Pulse, we share a video by professor Don Sull outlining steps to create a simple yet successful business strategy.

Most people view failure as a negative. Painful and embarrassing, it is something to be avoided at all costs. However, if you surveyed the world’s most successful people, chances are most would strongly disagree. Nearly all of them have faced significant hurdles and encountered plenty of rejection on their way to the top.

In this issue of the Pulse, we share stories of famous people who failed miserably before they succeeded, and tips on how to handle your own defeats.