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Seth Godin has been an outstanding contributor to progressive thinking though his books and ideas. Everything from The Purple Cow to Meatball Sundae to Squidoo.com, and now to Poke the Box have been thought provoking and challenging additions to current business thought. In this book he illustrates the great value of going for it and in thinking in a ‘now is the time’ way. Enjoy both the book review and the interview.