The advent of the Internet has given the customer unlimited access to information on every conceivable subject, including your business. Instead of fighting it, your company should be fostering this flow of information to ensure a bright and profitable future.

While Social Networking is not a new phenomenon, the use of the Internet for Social Networking purposes has become so prolific that it’s impossible – and unadvisable – to avoid. Below are some suggestions for making Social Networking work for you and your organization.

Tom Peters, author of In Search of Excellence, the quintessential business bible of the last 20+ years, furthers his quest for business excellence with The Tom Peters Seminar. In it, he states that a rational model of the effective business organization of tomorrow is based on the idea that most, if not all, of the value in every business, regardless of size or industry, is generated by the energy from the intellect and the imagination. Read on to find out how you can harness that energy for your company.