Effectively marketing your business can be a daunting task, especially in the age of digital media and social networking. With the dramatic changes in the sales landscape over the last few decades, it’s sometimes hard to determine the best way to get your message out.

In this TED talk, Seth Godin – author, social network founder and permission marketer extraordinaire – weighs in on the century of idea diffusion, sharing his insights on the importance of spreading your ideas and values to the right audience.

Though this presentation was filmed a decade ago, Godin’s message is still relevant today. People have more choice and less time, making it easy for them to ignore targeted messages. By keeping things fresh, new and remarkable, it is possible to sell to the people who are listening and care about what you are doing. In turn, they will do you a big favour: Sell their friends on it too.

To watch the video, go to Spreading Ideas Successfully