The endless pursuit of happiness. We’re obsessed with it and many people identify it as their ultimate lifegoal. We spend billions of dollars a year chasing happiness, from therapy to elixirs marketed to boost our brains.

According to author and designer Ingrid Fetell Lee, we’re so hyperfocused on happiness that we often overlook a much more significant occurrence: joy. And we shouldn’t. Embracing and recognizing our moments of joy can have huge impacts on our lives, including making better decisions and increasing customer satisfaction. It can also make us more attractive, which is always an added benefit.

While happiness is a broader look at our life satisfaction as a whole, joy is simpler, more immediate and intense.

“… I think we overlook this because these moments of joy often seem so small they sort of pass by in the flow of daily life, so we don’t often pay a lot of attention to them,” explains Fetell Lee, in a RSA video.

“I think we don’t really feel they are very important and yet they are really, really important and they are really powerful.”

To learn more about the difference between happiness and joy, including the Top 4 ways that joy impacts us, watch Why We Pursue Happiness But Overlook Joy.