You may have heard the saying “Timing is an art”. Not so fast, says best-selling author and business guru Daniel Pink.

While timing is everything, we know very little about how it works. Which is scary when you consider our lives are filled with “when” moments: when to get married, when to buy a house, when to switch careers.

Timing is a science, argues Pink, and we can rely on big data to give us insight into how to harness it to succeed. For example, there is a reason you’re most likely to run your first marathon at 29, 39, 49 or 59 years of age. There is also a reason why divorce rates peak at two specific times of the year.

In this The RSA video, Pink sheds some light on how timing can impact our moods throughout the day, and how we can utilize that information to schedule our daily activities.

To learn more, check out The Science of Timing.