Have you ever pondered what makes a great leader? A positive attitude? Sure. Ability to delegate? Absolutely. Commitment to the cause? Without a doubt.

But what if we told you what one believes – and how they spread that message – is the most important quality of all?

Ask yourself: do you clearly communicate your ‘why’? That’s how you’ll create followers.

“People don’t buy what you do; they buy why you do it,” explains author and marketing guru Simon Sinek in his TED Talk, How Great Leaders Inspire Action. “If you talk about what you believe, you will attract those who believe what you believe.”

In a nutshell, great leaders inspire people to follow them. And not just because that’s what needs to be done to earn a paycheck – it’s much greater than that.

Using real-life examples including Martin Luther King Jr., the Wright Brothers, and the rise and fall of TiVo, Sinek clearly explains the common thread between great leaders and how they inspire action in those around them.

To learn more, watch How Great Leaders Inspire Action.