Persuasion is a powerful thing and we all have times when it’s important that others see things our way. It could be the difference between success or failure when closing a deal or getting your boss to throw resources behind a new project. More importantly, it could lead your teenager to actually clean their room.

Motivational interviewing was originally developed by psychotherapists as a way to assist clients in reaching their goals through self-realization. Since then, many people have adopted the method as an effective bargaining tool in their personal and professional lives.

In this issue of the Pulse, we share a Big Think video by business author Daniel H. Pink discussing the concept of motivational interviewing and how we can use it to persuade others. Asking the right questions, even if they seem irrational on the surface, can help us reach the preferred end result, says Pink.

To learn more, watch How to Persuade Others with the Right Questions: Jedi Mind Tricks from Daniel H. Pink.