Strategic planning and business success go hand-in-hand. It is how we capture and sustain economic value, and carry our business into the future. However, ironing out that strategy is no easy task. And once you get there, it might not stick.

If our strategy fails, we often blame execution for the breakdown, something that business professor Don Sull says is a “cop out.”

“The reality is that in most cases, when a company fails to execute its strategy, the strategy itself is a large part of the problem,” he says.

In this Harvard Business Review video, Sull shares three quick tips on how to craft a simple strategy that bridges the gap from insight to execution. To learn more, watch Simplify Your Strategy.