Vulnerability. When we hear the word, we often think of the weak and wounded. It’s natural to assume being vulnerable leaves us exposed and open to attack. Aren’t the most successful businesspeople usually fearless, high-performing extroverts who don’t let anything get in their way?

In fact, the most outstanding leaders and innovators have embraced their vulnerability and identify it as a strength instead of a weakness. Essentially every entrepreneurial effort is filled with risk and without a willingness to be exposed to it, there will never be any personal gain or financial reward. Our vulnerability is actually bravery.

Sigmund Freud was on target when he said, “Out of your vulnerabilities will come your strength.”

In this Inc.com video, University of Houston research professor Brené Brown shares her insight into vulnerability, which she defines as the willingness to show up and be seen even when there are no guarantees. To see why Brown calls it our greatest measure of courage, watch The Leadership Power of Vulnerability.