We all know strong-arming someone into making a decision usually doesn’t work. Encouraging them to come around through more gentle methods can lead to a much better conclusion for all involved.

Harnessing the power of persuasion can have benefits in many areas of our lives. In this issue of the Pulse, we share a Big Think video by Daniel H. Pink explaining how to use persuasion to get people on board with our ideas.

Statistics indicate one in nine Americans work in sales. But is that figure accurate? In this issue of The Pulse, we take a look at influential business thinker Daniel Pink’s new book, To Sell is Human: The Surprising Truth About Moving Others, where he argues more people than ever are in sales, whether they realize it or not, and it’s time we re-examine how we’re tackling the task.